About us

AHLAN!

AHLAN WA SAHLAN. أَهْلًا وَسَهْلً

HELLO AND WELCOME

We are so happy to see you in our online boutique!

ABOUT AYWA KIDAH

Aywa Kidah is a place to celebrate urban style, art, culture and attitude – with a Middle Eastern and North African flavour. We have been cooking up designs in our kitchen that we hope will connect and unite all those who love Arabic, Middle Eastern and North African culture, as well as celebrate modern lifestyles and attitudes.

WHY DO WE EXIST?

We have created a place where the Middle East meets West, in unity over creativity. Aywa Kidah is a place to explore Arabic, Franco Arabic, North African and Middle Eastern Culture. We have built this brand as an inclusive platform to amplify the creative voices and styles across the regions, allowing all to find their voice, celebrating the differences and similarities with all people.

MISSION & VISION

Creating a brand that encapsulates and celebrates the rich diversity that exists, giving a space for everyone to experience and celebrate Arabic and North African urban culture, in style and with attitude.

OUR VALUES : PEACE, UNITY & DIVERSITY.

WHAT DOES AYWA KIDAH MEAN?

‘Aywa Kidah’ or is an Egyptian Arabic colloquial term, with influences from the Turkish language to mean “yes, this/that way, just like that’. It is used usually as an excitable expression to cover a spontaneous feeling or reaction to something positive such as someone getting up to dance or rocking an outfit with swagger.

OUR PRODUCTS

As a start up in the UK, we are constantly working to get our formula right.

At the moment we operate as an on-demand business, as soon as we get an order, our suppliers create each product just for you. We are updating our designs every month and are always on the look out for collaborations and feedback.

We currently sell limited edition and gift-able items, which have been designed to reflect the amazing urban culture we love, both across western and middle eastern parts of the world.

CELEBRATING ART & COLLABORATING

We love to design anything that reflects the melting pot of creativity that is the Middle Eastern and North African cultures. These regions have so much diversity with in them, we want to share it all with rest of the world.

We have dedicated a space called ‘Boundless’ to support and raise the profile of some amazing artists, sharing their creative journey with our online communities to inspire others and break down barriers.

READ OUR ‘BOUNDLESS’ BLOG.

THE INSPIRATION

Born out of a pandemic, Awya Kidah was created by Rasha, an Egyptian & British entrepreneur, who spent most of her life between two cultures.

Anyone of mixed heritage perhaps shares the same identity paradox.

“I wanted to build a safe and creative space to celebrate what I saw and experienced across my Middle Eastern and Western upbringing. Aywa Kidah channels the artistic, innovative urban styes and attitudes from these parts of the world, allowing those who relate to wear, share and be proud of their roots, all of them.” – Rasha


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THE LATEST ‘BOUNDLESS’ ARTICLES

THIS MONTH’s ONE TO WATCH: NAda Nada

We are thrilled to be able to introduced to you a brilliant fearless Egyptian contemporary visual artist, based in Cairo, Egypt. Nada Nada was born in the small port city of Damietta, where the salt water of the Mediterranean Sea and the fresh water of the Nile meet one place, giving the people and culture here a special sort of creative energy.

THIS MONTH’s ONE TO WATCH: HOUDA EZZAKY

Every month we shine a light on an up and coming young creator who shows great talent and artistic promise, this month’s spot is awarded to Houda Ezzaky, based in Agadir, Morocco. She creates these beautiful paintings, dons her niqab and captures the urban backdrop of the Moroccan streets.

FLOMINE, UNTAPPED SOUNDS OF CASABLANCA

Growing up in the urban corner of Casablanca in Morocco, Flomine, a creative music producer living in London, has come a long way since the days spent in the desert, but he is full of appreciation and respect for his roots, which is seen through his style and approach to making music. We catch up with Flomine this week in an exclusive interview to bring you his inspirational story and hear about his unique style.